Progressives have been trying to destroy McDonald’s for as long as I can remember. Now it looks like the company has changed its motto to “If you can’t beat ’em, join ’em.” The new company spokesman is none other than former White House mouthpiece Robert Gibbs, and it’s touting itself as “a modern progressive burger company.” Something tells me this new approach could turn off more customers than it attracts, especially when I think about kale in a breakfast sandwich.
In January, McDonald’s, leaning against the winds of fashion, said kale would never replace lettuce on its burgers. In May, however, it said it will test kale in a breakfast meal (breakfast is about 25% of McDonald’s sales). Kale might or might not cause construction workers to turn at 6 a.m. into McDonald’s drive-through lines, where approximately two-thirds of McDonald’s customers place their orders.
McDonald’s also says its milk will soon be without artificial growth hormones, and chicken (McDonald’s sells more of it than beef) will be free of human antibiotics.
All these might be good business decisions and as socially responsible as can be. They certainly pertain to McDonald’s new mantra about being a “modern, progressive burger company,” whatever that means.
The meaning will perhaps be explained by the progressive burger company’s new spokesman, Robert Gibbs, formerly Barack Obama’s spokesman and MSNBC contributor.
McDonald’s British-born CEO Steve Easterbrook clarifies things, sort of, while speaking a strange business dialect:
McDonald’s will be “more progressive around our social purpose in order to deepen our relationships with communities on the issues that matter to them.” (Read More)
It’s going to take more than a slick new campaign and communications director for McDonald’s to win over the Whole Foods and Trader Joe’s crowd. But hey, if someone told you 10 years ago that a left wing loon with no experience running anything could get elected president you wouldn’t have believed them. So I guess anything can happen. In the mean time, those of us who don’t want to “deepen our relationships” with progressives can take our business elsewhere.
Здесь можно оставить свои комментарии. Выпуск подготовленплагином wordpress для subscribe.ru
No comments:
Post a Comment