**Written by Doug Powers
McDonald’s has seen a global sales slide of late and stockholders are restless, so the new CEO is hoping that bringing on the former spokesman for the president who tacked on trillions in debt will calm investor nerves:
McDonald’s has hired former White House press secretary Robert Gibbs as its public relations chief, the company announced Tuesday.
The company has also appointed Silvia Lagnado, former chief marketing officer of Bacardi, as its new chief marketing officer.
Both will report to McDonald’s CEO Steve Easterbrook.
“Robert and Silvia are both highly-respected, talented leaders who will bring a wealth of experience and outside perspective to McDonald’s as we build a more modern, progressive burger company,” Easterbrook said in a release. “Returning excitement to our business proposition and brand is foundational to our turnaround plan, and Robert and Silvia — with their respective teams — will play critical roles in bringing this strategy to life.”
Saying it’s a move to “build a more modern, progressive burger company” sounds better than “we needed a guy to preempt criticism from certain ‘raise the wage’ and ‘paid leave’-promoting progressive presidential candidates before it happens.” Hillary, check your mailbox — there might be a little something for the Clinton Foundation in there.
Or maybe Gibbs’ role is much more straightforward:
Robert Gibbs joining McDonalds' comms shop. Pretty sure its a cover story for his real job pic.twitter.com/6ZKyBg541A
— Adam Blickstein (@AdamBlickstein) June 9, 2015
**Written by Doug Powers
Twitter @ThePowersThatBe
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