Now, more than ever before, it’s important that we develop and nurture a platform where we can be heard. At the very same time that these tools become easier and easier to use, the world is more noisy. Add to this the fact that I believe we often forget a very important detail, and that this mistake might be costing you a lot of time wasted for very little return.
The Town Square vs The Marketplace
In times of old, most towns and villages had a central square. It was where government came to read their announcements, where religious leaders came to preach their doctrine, where scholars came to share their philosophies, and where crazy people came to rant. (Sometimes, one person fit all those categories at the same time.)