Conversion Rate Optimization: How to Actually Convert the Traffic on Your Site?

Everyone has heard the saying that ‘content is king’. Unfortunately there’s often a disconnect between creating incredible content on a blog or landing page and then converting the traffic you get from it. Webpages must be properly designed and presented in order to consistently convert online consumers. This design will depend on a thorough understanding of buyer personas, competitor websites, value propositions and website analytics. Any website redesign should rely on solid data from legitimate sources like Google Analytics.

Succinctly Present Unique Value Propositions

According to Forbes, when online visitors arrive on the homepage or landing page, they should immediately understand the value of purchasing the products or services. For example, the Internet is swarming with similar email service providers that all offer business customers unique advantages. The best option is to present a call-to-action that is directed at a specific demographic. This means that an email service provider should state that their email service is extremely user-friendly with free email marketing and campaign templates available.

Any small business owner, who will most likely have to do everything by themselves with limited computer training, will immediately appreciate the non- technical simplicity of the offer. On the other hand, calls-to-action for connecting through social media or newsletters should justify the effort by offering exclusive benefits. It may help to use clearly written advantages in bullet points with references to proven facts or research.

Leverage Psychology Principles

Business owners should apply basic concepts of psychology to their web page’s design, formatting and presentation. For example, cognitive psychology reveals that people typically organize their knowledge and experiences in symmetrical patterns. This means that people naturally prefer clarity over complexity because complicated things may lead to potential problems.

A webpage that is crowded with walls of text will turn off online consumers. When consumers are presented with a long product return policy, they are more likely to choose a business with a simple return policy that guarantees no headaches or holdups. In addition to this, a company’s homepage may display multiple calls-to-action, such as signing up, browsing the store, reading news updates or receiving free gifts. A high number of calls-to-action will actually result in indecisiveness.

Refine Calls-to-Actions

A company that simply posts what they feel are incentivizing calls-to-action may be disappointed when online consumers fail to respond. Effective calls-to-action need a short and effective headline paired with an informative infographic to help guide visitors. For example, instead of encouraging online visitors to try a new downloadable product, the call-to-action should state a request, such as “download now,” and clarify the cost, which should be “free.” Keep in mind that some people are visual learners respond stronger to pictures and videos, while other visitors may speak another primary language.

Many websites feel that their lengthy production selection process helps consumers to find the right item, but it also wastes time for who those in a rush or know what they want. Major retailers, such as Amazon and Wal-Mart, feature search engines that result in hundreds of unrelated items. Therefore, offer alternative product selection search engines for the most popular items.

Online Consumer Research

Mapping buyer personas, who are specific groups of potential customers, will help to establish the archetypal consumer for marketing purposes. Optimizing websites based on buyer personas shifts the focus from profits and products to consumers’ needs and wants. People care about themselves and finding answers to their problems, so website designs should be optimized accordingly. Establishing buyer personas will explain decision making processes and clarity how they arrive at final conclusions. Buyer personas can be created through web analytics and interviews with customers. For example, a Lawn Doctor’s lawn care services page will need separate subpages for both residential and commercial clients.

As a final note, it’s important to understand how website visitors’ past experiences contribute to their interpretations of current interactions. To illustrate, many calls-to-action for purchasing an item display a shopping cart button or a button with says “add to cart.” Both of these must be used together because the shopping cart icon has only recently emerged, so many consumers will be used to reading text.

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Blogtrepreneur – For Busy Entrepreneurs

Conversion Rate Optimization: How to Actually Convert the Traffic on Your Site?

How to Attract Relevant Blog Traffic with Content Promotion Strategies

Did you know that around 2 million blog posts get published every single day? That’s a huge volume of content for Internet users, but guess what: only few of those posts attract a great deal of traffic and convert the visitors to subscribers.

The huge activity in the blogosphere is an opportunity, but it’s also a challenge. You’re allowed to publish whatever you want on your blog, but you have to beat the competition if you want to get enough attention. You cannot sit back waiting for readers to find you, so you need content promotion strategies that will make you a successful blogger.

You’re already aware of the common advice for content promotion: share on social media, communicate with the audience, provide high quality, and so on. We will spare you from the same old things you read on a daily basis, and we’ll provide you with practical tips that help you attract relevant traffic to your blog.

1. Promote your blog through Facebook ads

You don’t have to try hard to find a way to attract relevant traffic to your blog; Facebook has already figured it out for you. There is a huge audience on this social network, and Facebook has all information about their interests. Thus, it can serve the ads to the right target audience. Facebook advertising will get you plenty of visits on a daily basis.

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As many other bloggers, you may have one question on your mind: how much will Facebook advertising cost? The good news is that you can control your budget, so Facebook will not charge any more than you have planned for your campaign. According to The Facebook Ads Benchmark Report, the average cost per page like in the USA is $ 0.84.

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These ads will appear like usual posts on the users’ timelines, so they won’t even notice the heavy advertising.

2. Make the posts engaging

You know you have to make the posts engaging, but how exactly are you supposed to do that? Engagement comes in the form of likes, replies, favorites, and shares. That’s determined through few factors:

• Visual appeal

You always make sure to choose the right images for your blog posts. Are you doing the same when you’re promoting them? You need to add images to Facebook posts, so your followers will notice them more easily. It’s even better if you complement the posts with videos. Thanks to Facebook’s autoplay function, many people will see those posts and they will click on them to visit your blog.

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• Hashtags

Some people mock hashtags, but even they can’t ignore the fact that the hashtag method is effective in content promotion. Use few 1-2 relevant hashtags when promoting posts on Google+, Facebook, and Twitter. On Instagram, it’s okay to use more of them, but don’t get carried away with a huge block of hashtags.

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• The post length

There’s not much consideration about the length of a Tweet; you know you need to stick within the limited number of characters. However, you don’t have such limitations on Facebook, Google+, Instagram, and other social media networks, so the question is inevitable: how long should the posts be?

According to the information published by Buffer, the ideal character count is 71-100 for Twitter, 60 for Google+, and 40 for Facebook. Who would’ve guessed that Facebook users expect shorter updates than the ones they see on Twitter?

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It’s important to keep your social media updates to the desired length if you want to keep the audience engaged.

3. Mention and quote influencers

Bloggers who create a buzz with each new post they published are considered authorities in the online world. Everyone is recommending their content, but not all fellow bloggers do that the right way.

When you quote influencers, you have to make sure their words are relevant to your topic. Always include a link to the source of that quote, and make that part of your post tweetable. Why would you want to do that? – Because you’re not only trying to add value to your content through their words; you’re also trying to establish connections with influencers.

Once the blog post goes live, tweet those parts and tag the bloggers you’ve mentioned. You can expect their retweets and recommendations, so you’ll gain visibility in front of their target audience.

4. Be an active member of forums and communities

Forums are the perfect spot for attracting visitors who are interested in the content you have, so you need to make them an essential part in your content promotion strategy. If you don’t have time to write awesome blog content, promote it all over social media, and make valuable contributions in these online communities, then you use online services which offer great assistance in writing and editing, so you can rely on them regardless of the niche your blog is focused on.

Back to the forums and communities. These are the ones you can explore:

• Quora – that’s where everyone goes when they need an answer from an expert. You can target the questions related to your blog’s theme, provide awesome answers, and gain points that make you more visible.
• Reddit – you can find anything on this forum. Locate the relevant categories and become an active member of the community. Do not insult people and maintain a friendly, but authoritative approach that presents your blog in the best light.
• it – you only need to submit your content to 10-15 scoops to attract hundreds of visits to your blog.

5. Make the blog content easy to share

Content marketing involves more than promotional activities; it also includes the actual content you write. You need to develop share-worthy, easy-to-read content; otherwise you’ll be the only one sharing it on social media.

• The structure of the post is an important aspect of its ‘shareability’. How-to posts, listicles, and infographics are the types of posts the audience prefers.

• The headline has to be very appealing, since it’s the only thing most people will read before deciding whether or not to give the post a chance. Plus, the headline is the main point that attracts attention when the post is shared on social media.

• Write longer, elaborate posts. Although the attention span of the audience is not that great, SerpIQ found that the average length of posts that show up at the top of Google search results is 2000+. Longer posts also get more shares on social media.

Content Promotion Is a Process; Not an Activity

You need a precise strategy that will help you promote your content to the right target audience. Only a focused, well-planned approach will yield good results. This process will involve a lot of time and effort, but that investment will return with a greater number of visits to your blog, better engagement, and more conversions.

 

The post How to Attract Relevant Blog Traffic with Content Promotion Strategies appeared first on Blogtrepreneur — For Busy Entrepreneurs.

Blogtrepreneur – For Busy Entrepreneurs

How to Attract Relevant Blog Traffic with Content Promotion Strategies