Twitter’s social network Vine that has turned into an entertainment platform, has announced a new way of see content on its app. The company has introduced the “watch” button, which allows users to watch an account or channel without needing to do any scrolling. When the watch button is pressed by a user on a […]
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Showing posts with label Work. Show all posts
Showing posts with label Work. Show all posts
Wednesday, March 1, 2017
Vine Releases Watch Button Since Scrolling is Harder Work
Saturday, February 25, 2017
How to Find and Work With Influencers
We have yet to see the full power of where the influencer economy will take us. What many don’t realize is this is only a new twist on the old game of having celebrities endorse your products or services. The difference now is what constitutes influence.
Where once only the rich and famous had significant influence (and they still do), today there are many paths to becoming influential enough to derive an income. We all have many more choices of influencers when we want to promote our book, product, or business.
Types of Influencers
Brands have been paying mom blogs to promote their products for years because their readers are loyal and trust their recommendations more than advertising.
Authors are investing money with social media influencers to push their content onto the “Most Popular” page of major sites like Forbes. They could spend more and get it featured on the home page.
Celebrities can now rise from the working class to become valuable on a specific social media platform. We see this most often on YouTube, Instagram or Snapchat, but that type of influence is also found on Twitter, Facebook, Pinterest and LinkedIn.
This fascinating story on Entrepreneur relates How This Entrepreneur Went From Dead Broke to Mega Influencer in One Year. He leveraged his connections to create demand for introducing important people to each other in a social setting.
While most of us do not have those kinds of connections, what he did is what I do to grow work for all my collaborators. The difference is that only those who can pay 4 figures can participate in what he is doing while anyone can benefit from working with us.
Influencers tend to know each other, and that influence grew out of their relationships. But what if you’re not an influencer? Maybe you want to become one or perhaps you would like to engage influencers to promote your business.
Finding and Working With Influencers
Fortunately, platforms exist to identify influencers and enable anyone to connect with them. ClearVoice is a creator marketplace enabling users to discover the optimum content creators for their needs.
I mention them because they go beyond just creating content or finding influencers; their platform provides a workflow for content strategy from start to finish. Inside the ClearVoice platform, businesses can:
- search for ideas in their idea lab by topic or keyword
- create a project and add it to an editorial calendar
- find and hire a content creator
- provide specific, detailed instructions
- review, request revisions, and approve
- measure results
These new platforms make it much easier to stay on top of projects when you have many influencers involved. Whether you automate your activities or do them manually, it is essential to stay organized from start to finish.
Using Influencers for Promoting Your Content
Creating content is just the first step. Just as important is promoting it well. If you choose content creators who are also influencers, ask them how much promotion is included and whether they offer additional types of promotion.
Babbly is a new method of amplifying social sharing. Unlike previous tools that influencers use to share your content on one platform at a time, when they use Babbly they click one button and the content is sent to their attached Twitter, Facebook and LinkedIn accounts.
Increase your reach by spreading the word among your collaborators about any tools you use. This one is so easy to use it should grow quickly, and the more users they have the more visibility the content you share there can receive.
This post offers some tips to identify additional influencers to promote your brand. Once you make contact with an influencer, ask them who else they know who would be a good fit for your projects.
Influencer Marketing Tips
The more guidance you give your influencers, the most satisfied you will be with the results you achieve. Share your goals in advance. Are you primarily interested in visibility, in driving traffic back to your site, or in capturing leads?
Develop your landing pages and 1500 word evergreen pillar content first. The better your existing content, the more your influencers can do for you. Work with a content strategist to determine your direction and set a strategy before you bring any influencers on board.
Influencers are in more demand than ever – and they’re very busy. Many brands do such a poor job of reaching out to them that they either get ignored or get a reputation as a company to be avoided.
Remember that influencers talk to each other, so if you treat any one of them badly, word will spread and getting influencers on board for your projects will become much more difficult.
Lee Odden at TopRankBlog has compiled these 50 Ways to Fail at Influencer Marketing. Be sure to read that post so you know what to avoid. If you don’t take these seriously, you will end up having to hire an influencer to try to fix your reputation among influencers!
The post How to Find and Work With Influencers appeared first on Growmap.
How to Find and Work With InfluencersFriday, February 3, 2017
Make an App Work for Your Business
Are you satisfied with where your business is as the New Year unfolds?
If the answer is not really, what do you plan to do about it?
Some business owners will simply sit back and hope that things improve, though they know that doing so is certainly taking a chance.
Others, meantime, will be much more pro-active about the situation.
If you’re in that latter group of owners, what do you plan to do this year and for down the road to make your business all the better?
Technology Can Drive Your Business
In the event you have been slow to the wave of technology over the years, you’re likely seeing the ramifications for it when it comes to your revenue.
While you do not have to be a technology geek, you should at least be aware of the different tech products and services out there, both of which could very well help your brand move forward.
With millions of consumers spending time on their mobile devices these days to browse for and ultimately buy goods and services, are you on the other end ready to serve them? If you’re not, there’s a very good chance your competition is.
If you haven’t figured out just yet why an app is a necessity for your business, follow along.
For starters, creating your own app can be a challenge, especially if your skills with such a device are limited at best.
If that’s the case, you are much better off going out and seeking the best app makers available.
Such companies in the app industry can come up with an app that not only will be worth the time of consumers to download on their mobile devices, but it will all but guarantee more cash flow for your business.
In finding the right app maker, be sure to do some research online, looking to see which app makers come with the highest recommendations from experts in the industry. Don’t just assume you are saving time and/or money by selecting the first one that pops up. Compare multiple apps side-by-side, seeing which one truly looks like it would provide you with the best technology, best customer service, and ultimately the best opportunity to bring in sales.
Promoting Your App
Once you have your own business app in place, the next big step is promoting it.
As with any device you try and promote, keep in mind that your competitors are likely doing the same thing. That then begs the question, how can you stand out from the competition?
To start with, put both your website and your social media initiatives to work.
For the former, your blog can be a great tool in marketing your app.
Writing content not only about your own company’s app, but also how consumers can benefit from downloading various business apps, is great information for the latter. Also be sure to put out any notable press releases when you are making additions etc. to your current app and what it has to offer the public.
As for social media, make sure you are as active as possible in promoting your app on the social channels.
This means the likes of Facebook, Twitter, Instagram, Snapchat and others.
Also be ready to answer any and all questions from consumers about your app. As with any social media chatter you get from consumers, be sure to answer them back in a courteous and timely manner.
Speaking of consumers, don’t hesitate to ask satisfied customers to help promote your app for you. As they begin to tell their family members and friends about you app and all it has to offer, word spreads, leading to more downloading of your app.
Your app can do so many positive things for your business, so start talking it up today.
Photo credit: Pixabay
About the Author: Dave Thomas covers business topics on the web.
The post Make an App Work for Your Business appeared first on Successful Blog.
Monday, January 16, 2017
Work on Habits, Not Goals
At the start of the year, I saw a quote by James Clear that really stuck with me. He said if you want more success, work on your habits, not your goals. It’s a really solid piece of leadership advice.
Work on Habits, Not Goals
Let’s say your goal is to have 10 active clients in your business in any given month. It’s a good enough goal (depending on the business model). But how will you get there? Action. Habit-driven action.
The big key point here is that you have to point your ATTENTION (and you have very limited attention) on those habits that will help you reach those goals. MOST people tend to put their mental focus on the number 10. I need ten clients. They miss where the attention needs to go.
The post Work on Habits, Not Goals appeared first on chrisbrogan.com.
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