5 Reasons Why Animated Explainer Videos Could Boost Your Social Media Campaigns

Animated videos are everywhere! The reason why is that consumers can easily become entranced by a short animated video (who doesn’t love a good cartoon, right?). And businesses are using videos to their full advantage on their social media marketing campaigns.

If you want to create a memorable and effective video that will dazzle your online followers, then hiring an animated video production company might be the way to go. Social media platforms, such as Facebook and YouTube, are the places where people gain information on just about anything.

People enjoy the fact that they can keep themselves entertained when they are feeling bored and/or want to lighten their moods. Plus, they get to connect with their friends and loved ones by sharing and messaging.

Consumers share original animated videos because such videos are informative, creative, engaging, and even inspiring. On the other hand, businesses also share these videos for a variety of purposes.

These purposes include marketing in an engaging and unique way and making sales presentations to prospective customers. Animated explainer videos make an excellent choice for a business’s content marketing strategy because of their emotional and psychological appeal.

In the social media generation, video has turned into the easiest online content to share. On Facebook, people like photos twice as much as they like text. But they share videos 12 times more than links and text combined. And on Twitter, users share 700 videos every minute. Now that’s amazing!

Thus, video posting, watching, and sharing is now defining a new era of internet users. Both big and small online companies are turning their efforts to online video production. And that’s where animated explainer videos are playing their main role. Online, these videos effectively reach out to potential customers by demonstrating a product or service in less than two minutes.

Here are 5 reasons why animated explainer videos (or AEVs) could boost your social media campaigns and drive more sales.

1. AEVs are the most cost-effective and engaging online content

More and more every day, internet and social media networks are turning to visual, emotional and quickly engaging media. An animated explainer video combines all three aspects in the most cost-effective way. And it does so while describing your product or service better than any other online content, such as an infographic.

You can use animated explainer videos to deliver complex ideas in a simple way. You can create engaging visual metaphors by combining those ideas. At the same time, you can present enticing experiences on an emotional level.

Plus, your explanatory and effective content can cause people to share your video. Video has the potential to grow conversions by up to 60% on average because of its visuals, attractive storytelling, and even its lovable characters.

2. AEVs are mobile-friendly

As you might already know, mobile devices are influencing the sharing of video content on social media. With the advent of cartoons and animations on mobile devices and the transition of mobile networks, people can’t seem to get enough of videos.

Today, the latest smartphones have the capacity to display videos, photos, and other rich content in HD quality. And the use of OTT messaging/sharing applications such as Whatsapp and Viber has become widespread.

Currently, video makes up 50% of all mobile online traffic, and this traffic is expected to grow by 61% in the next 2 years (Cisco). Simultaneously, iPhones and smartphones make up 40% of YouTube’s global watch time. As this trend continues, it is in every business’s best interest to focus on creating mobile-friendly videos so they don’t lose that market.

3. AEVs are easy for you to measure

All marketing specialists are aware that their efforts must be measurable in order to know the true reach and success of their campaigns. It can be easier and more effective to measure your video’s social media performance than to measure any other online content.

On YouTube, for instance, you can track and analyze the exact time when your video was viewed. You can also see how many times it was shared and if it was played all the way through. YouTube also allows you to analyse your audience’s demographics, such as gender and age groups.

Apart from free basic metrics like the ones on YouTube and Vimeo, you can opt to use more complex leased services, such as VidYard or Wistia. These provide more in-depth information, including the amount of re-watches from the same user or the full viewership rates of your video.

4. AEVs could go viral

When any video goes viral, it genuinely generates free distribution and even free advertising. Your video has the potential to get thousands or even millions of views! However, people sharing your video is not the same as your video going viral. Going viral means there’s an enormous leap in the quantity of shares.

You also need to know that some videos have a greater likelihood to be viral while others do not. Although there’s no secret to viralization, we know for a fact that comedy (50%) and how-to videos (38%) are the most likely to become viral.

AEVs have both qualities because they explain the product or services in an engaging and perhaps funny way. As a result, they could easily go viral and eventually increase their marketing benefits for your business.

5. AEVs are useful on any marketing campaign

With just a single investment in an explainer video production company, you can boost every one of your marketing campaigns. This possibility is available through social media, mobile communication, email, your business presentations, and even your blog and website. The cool thing about animated marketing videos are that they’re visual, they’re emotional, and they’re effective, no matter where you put them.

AEVs can be your greatest business tool for providing a boost to your social media marketing. They’re also an affordable investment that generates branding and boosts conversions and sales. And the good news is that you can also use them in every kind of online marketing campaign.

The post 5 Reasons Why Animated Explainer Videos Could Boost Your Social Media Campaigns appeared first on Growmap.

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5 Reasons Why Animated Explainer Videos Could Boost Your Social Media Campaigns

8 Reasons Your Business Should Have GPS Vehicle Tracking

Keeping costs low and earnings high is essential when you own and operate your own business. But if you or your employees work in the field, it can be difficult to identify opportunities to reduce costs and increase your revenue.

If your business relies on a fleet of vehicles, you may have already thought about implementing a GPS tracking system. But if you operate a smaller fleet, or even a single vehicle, you might be wondering how GPS trackers can help your company and whether or not it’s worth the investment.

Regardless of how many vehicles you have or the line of work you are in, tracking your vehicles with a GPS device can benefit you on three fronts:

1. Reducing operating costs 
2. Increasing Revenue
3. Improving vehicle safety and security

Let’s take a closer look at 8 reasons why you need to track your vehicles:

Reducing operating costs

When you install GPS tracking devices in your business vehicles, you can expect to keep a little more cash in your pocket. Here are some areas where you’re sure to see savings:

1. Insurance costs

The most effective GPS tracking systems can help reduce your insurance rates by enhancing fleet safety and security in a number of ways, such as:

? Improving safe driving behavior with driver safety report cards

? Deterring theft

? Providing real-time location data if a vehicle is stolen

? Automating routine vehicle maintenance

By protecting your vehicles with these features, and providing mileage and driver history information, you can often negotiate a discount with your insurance provider. Some insurance providers offer discounts up to 30% for companies that track their vehicles with GPS devices.

2. Fuel consumption

Many GPS systems will give you the information you need to build more efficient routes so drivers spend less time on the road — and that means lower fuel usage. For instance, Linxup features an easy to use Google Maps interface, and with Linxup’s real-time alert system you can monitor driver behavior to identify and cut down on fuel-wasting driving behaviors such as speeding or idling. Combined, these features can help you reduce your fleet’s fuel usage by up to 20%. For some businesses, that can mean using up to 8 gallons less fuel per month per vehicle. 

3. Vehicle maintenance

Routine preventive maintenance decreases time lost as a result of unnecessary emergency repairs, keeps drivers on the road, and helps to spot wear and tear before it becomes an expensive problem. With a Linxup GPS tracking system, you can develop an automated maintenance schedule based on mileage or service schedules and receive reminders when service is due so you never miss an oil change or license renewal again.

Increasing revenue

Let’s delve a little deeper into GPS tracking technology and learn about a few of the ways it can increase your business’s revenue.

4. More service calls

Real-time location tracking and live traffic updates give you the ability to plan better routes, monitor traffic conditions, and dispatch the closest or most convenient driver to any jobsite, which means you can serve more clients every day. With Linxup’s Route Monitor feature, you can also use your car tracking device to track job progress and make changes to routes and schedules in real time as problems arise.

5. Better customer service

Access to real-time location tracking and up-to-date traffic conditions means you can give your clients accurate ETAs and direct your drivers on the fastest route to any service call, which is something that will be truly appreciated in emergency situations like a burst pipe. And when service is complete, you can use your GPS tracker’s geofencing feature to automatically email your customers to let them know that their service is complete.

By providing a better customer service experience, you’ll gain more positive reviews and have a happier, more loyal customer base that will recommend you to their friends.

Improving vehicle safety & security

It’s not just about the money! GPS tracking systems can bolster your business’s safety and security, creating a better, safer, and more positive work environment.

6. Decreased risk of theft and assists with asset recovery

Having GPS tracking devices installed in your vehicles or heavy equipment deters theft by signalling to would-be thieves that they can be tracked down more easily, making your vehicle a less desirable target. With Linxup’s real-time location tracking and alerts for unauthorized behavior, you’ll know as soon as someone takes your vehicle or equipment outside an authorized area, or starts up one of your vehicles after-hours.

In the event that a vehicle is stolen, you can provide the police with your GPS data to aid in their investigation and speed up the recovery process, reducing costly downtime spent waiting to recover or replace lost equipment or vehicles.

7. Protects against customer disputes

With a GPS tracking device, your fleet is equipped with hard data that proves your drivers were in a specific location at a specific time. This information acts as a safeguard against customer complaints and bill disputes that may cost you revenue and negatively impact your reputation.

8. Safer driving

Being able to monitor driver performance makes drivers more accountable and provides you with a unique opportunity to encourage safe driving habits. With a Linxup car tracker, you can access a driver safety report card for each day and view the overall safety score of an individual driver or your entire fleet.

Linxup GPS tracking devices also alert you to key driving events like speeding, harsh braking and rapid acceleration, making it easy for you to identify coaching opportunities and areas for improvement, as well as reward safe behavior.

Start tracking

GPS tracking devices can help your business cut down on wasted resources and increase productivity and revenue. Linxup’s vehicle tracking system will help you optimize your fleet’s performance so it can run more smoothly, provide even better customer service, and deliver a superior performance.

Learn more about:

Linxup GPS tracking devices.

The post 8 Reasons Your Business Should Have GPS Vehicle Tracking appeared first on Blogtrepreneur — For Busy Entrepreneurs.

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8 Reasons Your Business Should Have GPS Vehicle Tracking